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Amway was created by its two founders Jay Van Andel and Rich DeVos in Ada, Michigan in the 1950s. The name Amway is definitely an abbreviation for "American Way". Their first product was L.O.C, Liquid Organic Cleaner was among the world's first bio-degradable, concentrated multi-purpose cleaners.
50 years later this company has grown phenomenally to incorporate hundreds of items that are shipped to over 80 countries worldwide. It's interesting that lots of people now believe the corporation to be a scam. Often the people are calling it a gimmick have no knowledge of how network marketing works and think that it is a pyramid system (which are illegal) or because they themselves happen to be involved in the opportunity and after having been on auto ship for a few years they've made no money at all.
These negative perceptions of multilevel marketing are not new but it is very hard to belief that Amway a company that has been in operation for over 50 years might be a scam. The fact that it has been around for this type of long period of time cheap there are 3 million Independent Business people (IBOs) that are part of this organization and many people still join Amway this will in itself disprove this opinion.
But unfortunately many over zealous IBOs have been know to sensationalise how easy it's to make money in this opportunity and how quickly it may occur in to increase sales. However this results in lots of people feeling disgruntled after they have not achieved the outcomes that they were promised they could within 3 months. I find that it's not emphasized enough to new distributors the importance of their own drive, passion, hard work in meeting their goals and dreams in making money in this opportunity.
Another issue that Amway faces and lots of other multilevel marketing companies, is that the training methods being shown to their new distributors are not so good at today's climate. These methods such as cold calling and door knocking would have been more affective before the advent of T.V, the internet or even cable tv (and will not have been met with just as much disdain and scorn because they are now), if this would have been much easier to grab peoples' attention because they did not have as numerous distractions because they have now.
Actually I believe Amway is a superb business opportunity, as the company is well established and has amazing items that would benefit many people. So, for any person that is considering joining this excellent organization, it is very important for people to learn how to market their opportunity using the latest cutting edge strategies so that they can explode their business exponentially, like a number of other people are doing right now. By using marketing savvy as marketing to your warm market (individuals who already know you, on your part providing value to them) using attraction marketing strategies, where people may join you, not from your business opportunity but simply because they like YOU and trust You and also see a chance for themselves in YOUR business.